Ever heard of it? (Hint: it’s a company.) I hadn’t until quite recently when the founder of MediaStorm, Brian Storm, came to speak at Ball State. On MediaStorm’s website they write about themselves:
MediaStorm is an award-winning film production and interactive design studio whose work gives voice and meaning to the most pressing issues of our time. Our stories demystify complex issues, humanize statistics, and inspire audiences to take action on issues that matter.
What they do is really cool, and where they come from is truly inspiring. I could write an invigorating article detailing their company profile, I’m sure, but that’s not why I’m here today, is it? The faint aroma of coffee in the air, the clickity-clack of winter-chilled fingers on computer keys…
It’s time to talk social media!
Four Profiles to Consider
After googling MediaStorm and investigating its presence on the web, I am able to say with a clear conscience that MediaStorm is indeed the name of each of MediaStorm’s profiles on their major social media pages. Don’t believe me? Then stop reading now. Reading privileges revoked. But seriously, just take a look:
Irrefutable proof. (No Photoshop, I promise.) And look at the consistency! The same or very similar intriguing lens/camera pictures as the banners for each page, the blue and white logo as the avatar of each page, the consistent and current presence of each post on each platform; MediaStorm has it down!
If we take a visit back to their website that I mentioned earlier, we can certainly see the same brand consistency that MediaStorm has established throughout their social media. Here’s another pic, just for fun:
The polished blue, black, and off-white that adorn their social media pages all point back to the themes of their own website. Well played.
I managed to find my way to their site easily enough from each social media profile page. A quick click was all that was ever needed on all but the LinkedIn page, where an equally quick scroll brought me within critical clicking range. But what about the reverse?
I hopped over to their homepage and browsed it from top to bottom. No direct links to social media here. I tried my luck and clicked on their “Blog” button in their menu bar. Success! Down the right side of this page were links to all of their pertinent social media profile pages, save their LinkedIn page. That was nowhere to be found, though in many regards, I don’t blame them for this choice. While MediaStorm most likely utilizes LinkedIn to their benefit, I would venture a guess that they would prefer more people visit their main site rather than a LinkedIn profile that merely describes who they are and what they do in a more constricted format, sans any examples of their work. So while I still had to click once to connect with them, they did have all of their appropriate links all in one place that was easily accessible and intuitively located.
Stay on Target
If you have visited MediaStorm’s website by now (I keep putting this link in for a reason, you know), you will have realized that MediaStorm is a mélange of media and technology, a purveyor of content to the public and productions for clients. But that is shifting. According to Brian Storm, they are now seeking to begin creating more content on their own, utilizing the media streaming platform that they have designed to host their content and offer it to the public. Currently, you can subscribe for $23.95 a year to view their content (36 videos and films), or you can pay per video with their “Pay Per Story.” To me, this is an exceedingly cool idea. But who is their target audience?
An article published by Civic Science, an online polling and publishing company, explores several reports on how different age groups consume media content in the United States. Unsurprisingly, they reveal that the majority of adults 18-24 list streaming as their primary method of ingesting media (30%), as well as adults 25-34 (24%). It would thus seem that MediaStorm is targeting those age 18-34 with their developing “Pay Per Story” platform, as these individuals will be the ones most likely to watch content online.
The story doesn’t end here, though. To truly understand who MediaStorm is targeting, we must consider their brand and their content itself. As mentioned earlier, they believe that their “stories demystify complex issues, humanize statistics, and inspire audiences to take action on issues that matter.” I believe that they are not targeting all adults ages 18-34, but rather those who are interested in social causes, the welfare of their nation, their world, and their fellow human beings, and who want to learn more so that they can live better.
While at first glance it may seem that MediaStorm could have a difficult time bringing in revenue when they only offer 36 pieces of content as opposed to the millions available on Netflix, Amazon Prime, Hulu, and even YouTube, I imagine that MediaStorm is banking on the idea that those who are interested in what they produce will gladly pay a very reasonable amount to view potentially life-changing material.
Back to Social Media (and Not Social Causes)
I’m discussing social media, though, and not just the justification for MediaStorm’s choices as a producer and purveyor of publicly offered content. With what I’ve mentioned in mind, what would seem to be MediaStorm’s most effective social media presence? Admittedly, I am rather new to Twitter myself, and I can’t remember the last time that I really used Google+, but that said, it appears that their Facebook page is still their most successful page at the moment.
MediaStorm has been working with many companies throughout the majority of their existence and has just recently begun expanding to the general consumer market. Besides this fact, while Twitter continues to gain ground as a social media site, Facebook remains the number one utilized social media site throughout the world (see this article posted in a tweet by MediaStorm). Thus, as MediaStorm continues to target the online streaming video audience, I believe that their active Twitter page will play a more prominent role in their social media presence, but for now, they have the most interaction taking place on Facebook, due to their client relations and the current global usage of social media.
I’ll be on the lookout for MediaStorm as they continue to evolve, and who knows? I may even subscribe to them. It’s hard for a video-producing techie not to get excited about a company that has gone from nothing to competing with Netflix, so hard in fact, that I have already followed and liked them. Even if they end up going in a different direction entirely, I think that their social media presents their best face to the public, a face that is active, engaging, and even pretty to look at.