A Blog Post
Yes, I know you know that what you are reading happens to be a blog post. But today I will be talking about blogs and blog posts, so I have to make sure to say “blog” as many times as is possible in any one blog post.
Now on with it. ILC Films is a wedding videography company based in Austin, Texas. According to their website:
ILC Films is a talented team of cinematographers . . . With over 5 years of experience, I can honestly say we all get excited for each and every wedding we film . . . We tell our stories as elegantly and unobtrusively as possible. Our films capture the events we cover precisely as they happen.
ILC Films has some very high quality work on their site. If you have the time, I would recommend taking a look at a few of the videos they’ve done. But what about their social media presence? How apt are they when it comes to, let’s say… blogging? (Act surprised. You know you want to.)
ILC Films’ blog landing page is somewhat minimalist, though in a very prim and pressed way. The menu header that adorns their website keeps a consistent feel for the blog, though the rest of their website is much more visually engrossing. The chat tab in the bottom right corner is not obtrusive like some I’ve encountered, because it hides itself after several seconds of page exposure. The blog’s overall feel and branding matches the rest of their website: subdued, elegant, and easy to ingest. Below you’ll find a quick look at the landing page:
ILC Film’s blog is quite new, as scrolling down the page reveals three posts from January 2015, the most recent from January 26, and one FAQ post from November 2014. Thus, while the frequency of their blog posts is not yet at an ideal point, the recency of their posts is excellent and better than many other small companies.
The blog posts themselves are almost identical in look and feel to their landing page counterparts. What, you require another picture? Alright, here’s a specific blog post:
Let’s play spot the differences. Take a sharpie and circle the differences between the pictures on your device’s screen. How many did you find? If the answer is three, you win! (But only if you disregarded what I said about the sharpie.)
If it weren’t for the change in page title, the disappearance of the chat tab and the slight change in subtitle links, you might think that I had pulled a fast one on you. Now the real questions is, does the near identical nature of these pages detract from the blog? For me, it does not; though I do wish I could click on the “Our Blog” page title on the blog post page to take me back to the blog landing page.
A Blog Post Breakdown
The content of ILC Film’s blog is organized in two ways: By archival date, as can be seen on the right side of their landing page, and by tags, similar to how YouTube helps organize its content. Here you can see the tags from the bottom of the blog page that you just looked at mere moments ago:
While these tags do little for the organization of ILC Films’ blog right now, they will certainly be helpful as more content is created. The only author for the blog posts at this point is ILC Films, so no distinction by author is yet necessary. And though there is not specific differentiation between the types of content on their blog, the two types of content they do have are either informative stories about their work for their clients or the single FAQ post. As ILC Films continues to grow their blog, I’d love to see some more variety in what they post, though undoubtedly their client work stories could serve as the bread and butter of their content.
The limited content that ILC Films does have on its blog all points to its main (if not only) target market: those looking to get married. According to an article by the Pew Research Center, the average age for marriage in the United States is currently about 27 years old for women and 29 years old for men. That means that adults in their late twenties are the main target market for ILC Films and its blog. So what is their blog doing to reach this audience?
Specifically, there is nothing that leaps out at me, screaming, “This content is for adults in their late twenties looking to get married!” Then again, ILC Films’ target market is very broad in its demographics, meaning that it could be difficult for them to pinpoint a specific type or style of content to best reach their main audience. The content that they do have includes many components that those looking to get married could certainly benefit from, though. By placing the client videos at the top of the blog posts, they emphasize their content quality and style. Each blog post also includes links to all of the individuals involved with the planning of each wedding that they shoot, making these posts potential treasure troves of resources for those looking for help with a wedding. The FAQ, while only one post, is also useful for anyone with questions about ILC Films’ services.
You may have noticed in the last picture that you can leave a comment at the bottom of each blog post. This is a great call to action, though I wish there were more ways to interact with ILC Films, especially when it comes to sharing their posts on social media. I could not for the life of me find any way to share a post directly to Facebook, Twitter, or any other social media site. And even though the comment section for each post is a great start, unfortunately, none of the posts have comments yet.
A Blogger’s Opinion
So what’s my consensus? ILC Films has a promising blog that could continue to grow in numerous ways. The content they do have is applicable to their target market and is pleasing to look at, but they need to continue to amass more of it and provide ways for individuals (such as myself) to share their blog posts and interact with them as a company. While maintaining a blog as a small company can be difficult and time-consuming, it can be equally rewarding, and I hope that ILC Films will continue to do great wedding videos, captured in an ever-growing and blossoming blog.